At Soroptimist International, we believe in the power of collective action to make a lasting impact on the lives of women and girls around the world. To further strengthen our mission and enhance our global presence, we are thrilled to share with you our brand guidelines which were shown at our branding webinar last month. These guidelines are designed to streamline and unify our visual identity, ensuring that our message is clear, consistent, and compelling.

What’s New?

Our new brand guidelines encompass various elements that will be instrumental in strengthening our presence:

1. Emblem: Our emlem has evolved to reflect our commitment to modernity, equality, and empowerment. The new design signifies our forward-thinking approach and our dedication to promoting change. You can download the emblem from our resources section, if you need any alternative file types please get in touch.

2. Typography: Our updated typography is not only visually appealing but also easy to read, ensuring that our message reaches as many people as possible. We now use Barlow, which you can download for free from the Google website.

3. Imagery: The document include guidelines for the types of images and visuals that align with our mission, capturing the essence of our work in empowering women and girls worldwide.

How to Apply the New Branding

We’ve created a detailed guide that will assist you in applying our new branding to all your materials and communications. Our comprehensive online flipbook provides step-by-step instructions, tips, and examples to help you get started. Here’s a brief overview of the process:

1. Access the Flipbook: Visit our online flipbook by clicking here. Or scroll to the bottom of this blog. This interactive guide is accessible on any device, making it easy for everyone to get acquainted with our new brand.

2. Familiarise Yourself: Start by familiarising yourself with the brand guidelines. Understanding the rationale behind each element will help you apply them effectively.

3. Emblem Usage: Learn about the correct and incorrect ways to use our new emblem. Proper emblem usage is crucial for a consistent brand image.

4. Application Tips: Get practical tips on how to apply the branding across various materials, from brochures to social media posts.

Our brand is more than just a emblem; it’s the embodiment of our mission and the promise we make to the world. Together, with these new brand guidelines, we can amplify our impact and inspire change.

Remember, it’s not just about a new look; it’s about a stronger, more unified voice for Soroptimist International. Let’s embrace our refreshed brand and continue our journey of empowering women and girls across the globe.

To get started with our new brand guidelines, visit our online flipbook here. There will be an updated version in the coming weeks which has links to templates but due to unforeseen circumstances, this has been delayed.

Thank you for your dedication, we look forward to seeing the positive changes we can make together.